This is likely the first and most important question that comes to mind for anyone learning about your business. The answer, however, is what’s important to your customer.

In the business, we call it “the benefit statement” and it’s what every single piece of information that bears your company name should…

“Just fine”, you may say. Here are a few things you may want to think about what your brand says (or doesn’t say) about your company.

Branding is monumentally more than a company’s name at the top of a weekly memo. It’s the face of the company for the entire world…

Creative block. It happens to all of us eventually, and to some more often than others.

So, what happens when the creative juices are clogged, choked, plugged or otherwise stopped up? The obstruction needs to be cleared by whatever means necessary. Here are some ways to thwart the beastly block of…

Graffiti can be defined as “unauthorized writing or drawing on a public surface” and has been in existence in some form or another since before the days of the Roman Empire.

The word “unauthorized” can imply that the result is somehow unappealing or offensive, which in many instances and to many…